Why 50% of Small Businesses Fail
When we studied why businesses fail, we found a pattern. It wasn't lack of effort or bad ideas — it was three invisible walls that block founders from success.
Wall #1: The Information Wall
The internet promised unlimited knowledge. Instead, it delivered unlimited noise. Founders drown in contradictory advice, generic frameworks, and context-free tips that don't fit their situation.
You read that you should focus on SEO, then social media, then cold outreach, then content marketing. Every expert contradicts the last. Without context — your stage, industry, and specific challenges — information becomes overwhelming instead of empowering.
Wall #2: The Tools Wall
The average small business uses 8.2 different tools. Each one is designed for a single purpose and knows nothing about the others.
Your CRM doesn't talk to your invoicing. Your metrics don't inform your milestones. Your content calendar has no connection to your sales pipeline. The result? You spend more time switching between apps than actually building your business.
Free tools are free because they can't solve the integration problem. Paid tools cost more because they try to — and often fail.
Wall #3: The Consultant Wall
Strategic insight, pattern recognition, and predictive guidance — the kind that comes from seeing hundreds of businesses grow — costs $200-500/hour. That's $15,000+ per year for quality mentorship.
Only 4% of founders have access to this level of expertise. The other 96% are left to figure it out alone, making preventable mistakes that cost them years of progress.
Breaking Through
These walls don't have to exist. Technology can now deliver:
- Contextual intelligence that understands your specific situation
- Unified systems where every tool works together
- Democratized expertise available 24/7 to every founder
This is why we built Casike — to break all three walls at once.