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The Information Wall: Why Generic Advice Fails Founders | Casike Blog
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The Information Wall: Why Generic Advice Fails Founders

January 5, 2025
9 min read
•Casike Team

The Paradox of Infinite Information

You can find advice on literally anything. How to price your product. How to get your first customers. How to scale. How to pivot. The problem isn't access to information — it's that too much of it is useless for your specific situation.

Why Generic Advice Fails

Here's a typical founder experience: You search 'how to get more clients' and find 47 different strategies. One article says focus on SEO. Another says cold email. A third swears by LinkedIn. A fourth says paid ads are the only way.

Each piece of advice might be valid — for someone. But without knowing your stage, industry, budget, and constraints, generic advice is just noise.

The Context Problem

A pre-revenue founder with $500/month needs completely different strategies than a $50K/month business with a marketing budget. Yet both might land on the same 'Top 10 Growth Hacks' article.

The information wall isn't about information scarcity — it's about context scarcity. The internet can't see:

  • Your current revenue and growth stage
  • Your industry and competitive landscape
  • Your available time and budget
  • What you've already tried
  • What's actually working for similar founders

The Real Cost of Information Overload

Founders spend an average of 12 hours per week consuming content — reading articles, watching videos, listening to podcasts. That's 25% of a typical work week just trying to figure out what to do.

Worse, conflicting advice creates decision paralysis. When 10 experts say 10 different things, the easiest choice is to do nothing.

Breaking Through the Wall

The solution isn't more information — it's contextual intelligence. A system that:

  • Knows your situation: Stage, revenue, industry, goals
  • Filters ruthlessly: Shows only what's relevant to you now
  • Provides clarity: One recommendation, not ten options
  • Adapts continuously: Updates as your situation changes

From 10 Generic Tips to 1 Clear Answer

Imagine asking 'How should I get more clients?' and instead of 47 articles, you get: 'Based on your stage ($3K/month), industry (consulting), and time constraints (10 hours/week for marketing), focus on warm referrals from your existing 12 clients. Here's exactly how to ask for them.'

That's not information. That's intelligence. And it's the difference between drowning in advice and actually making progress.

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